Beyond Substack #2

My latest for the Quarterly Pour

I recently tackled an assignment for the Quarterly Pour, a British Columbian trade magazine for all things drink. My piece on the current state of non-alc spirits is here in the digital issue, and below in the images. Please note, I had complete editorial freedom to write about whatever I wanted for the piece, there were zero recommendations, and no guidance other than to report on the scope of non-alc spirits these days. If you note a couple ads are by subjects I covered, it appears those folks were approached after I filed the piece, and apparently the ad sales team are very good at what they do!